British TV presenter Cat Deeley has been unveiled as the face of Frasers' 2026 spring campaign.

The British department store, formerly known as House of Fraser, has officially finalised its rebranding, and Deeley commented 'Working with Frasers on this edit was a very full circle "pinch me" moment as my mother has been a House of Fraser (as it was called at the time) shopper since I was a little girl. It is a brand that resonates deeply with me and I am honoured to join the Frasers family with this collaboration'.